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Pair of Thieves

Sponsored · Exhibit 01 · Mesh Menu Card

Your underwear should not make you check the thermostat.

SuperFit Mesh Boxer Briefs (2-Pack) use a fresh mesh fabric that is incredibly cooling and breathable, plus a fit engineered for comfort. Two pairs in every pack, so the drawer fills up fast. Read the menu, then pick your colors.

Cool where it counts. Start with two pairs.

Fresh mesh. Breathable fit.

SuperFit Mesh Boxer Briefs (2-Pack)

  • Fresh mesh fabric
  • Incredibly cooling and breathable
  • A fit engineered for comfort
  • Rated 4.8 out of 5 stars
SuperFit Mesh Boxer Briefs (2-Pack)

PAIROFTHIEVES.COM

Cooling mesh, two pairs

Shop Now
Format
Menu-card split, product photo
Persona
Guys who run warm at the desk, in the car, everywhere
Reason to buy
Cooling mesh fabric
Funnel stage
Middle of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. Leads with the fabric claim in the brand's own words and backs it with the rating.

Tests. Whether a fabric-first menu card beats a lifestyle photo for cold traffic.

Pair of Thieves

Sponsored · Exhibit 02 · Subscribe Seal Offer

Laundry day should not be your reorder reminder.

Save 15% with a subscription: it is 15% off every order. SuperFit Mesh Boxer Briefs (2-Pack) is $24.99, and the delivery options are every 30 days, every 60 days or every 90 days. Set it once and your drawer stays stocked.

Fresh pairs on your schedule. Save 15%.

Claim to confirm with brand: Subscription terms to confirm with brand

SuperFit Mesh Boxer Briefs (2-Pack)
Save 15%

15% off every order

SuperFit Mesh Boxer Briefs (2-Pack) $24.99

PAIROFTHIEVES.COM

Subscribe and save 15%

Subscribe and Save
Format
Offer on product photo
Persona
Guys who forget to restock basics until it hurts
Reason to buy
Subscription savings
Funnel stage
Bottom of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. The subscription seal is a real offer and the price anchors the decision.

Tests. Whether the subscription offer converts warm visitors better than a plain price.

Pair of Thieves

Sponsored · Exhibit 03 · Sport Vent Chips

Your hot spots called. We sent air vents.

SuperFit Sport has a contoured pouch and air vents for your hot spots. The jersey is Polyester 87%, Spandex 13%. The mesh is Polyester 92%, Spandex 8%. Underwear with air down there, built to move with you.

Stay cool, play cool. Two pairs in the pack.

SuperFit Sport Boxer Briefs (2-Pack)
Underwear with air down there
  1. 1Contoured pouch
  2. 2Air vents for your hot spots
  3. 3Jersey: Polyester 87%, Spandex 13%
  4. 4Mesh: Polyester 92%, Spandex 8%

PAIROFTHIEVES.COM

Air vents for your hot spots

Shop SuperFit Sport
Format
Product photo, ingredient chips
Persona
Runners and lifters who overheat mid-set
Reason to buy
Cooling mesh fabric
Funnel stage
Top of funnel
Product
SuperFit Sport Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. Numbered chips make the design features scannable in a fast scroll.

Tests. Whether feature chips beat a single hook for athletic audiences.

Pair of Thieves

Sponsored · Exhibit 04 · Stretch Reviews Hero

890 reviews and a 4.6. Not bad for a pair of underwear.

4-Way Stretch Performance Stretch Boxer Briefs (3-Pack) are rated 4.6 out of 5 stars across 890 reviews. Stretchy, built for work or school, an everyday essential. Three pairs in one pack, so the whole week is covered.

Meet your everyday essential.

4-Way Stretch Performance Stretch Boxer Briefs (3-Pack)
Rated 4.6 out of 5 stars

890

Reviews, rated 4.6 out of 5 stars

PAIROFTHIEVES.COM

4.6 stars, 890 reviews

Shop Performance
Format
Product hero
Persona
Shoppers who read reviews before they add to cart
Reason to buy
Rated 4.8 stars
Funnel stage
Middle of funnel
Product
4-Way Stretch Performance Stretch Boxer Briefs (3-Pack)
Lands on
Landing page

Why it should work. A big review count on a clean hero shot gives middle-funnel shoppers a reason to trust.

Tests. Whether a review number as the visual lifts click-through.

Pair of Thieves

Sponsored · Exhibit 05 · Lights Out Collage

Work, workout, night out, lights out. One drawer.

The Ready For Everything Classic Fit Crew Neck Tee, SuperSoft Lounge Shorts and 4-Way Stretch boxer briefs cover the whole day, with free shipping and free returns on the best men’s apparel. Soft, lounging, relaxed comfort included.

Build the drawer. Shipping and returns are free.

Classic Fit Crew Neck Tee

Classic Fit Crew Neck Tee

SuperSoft Lounge Shorts

SuperSoft Lounge Shorts

4-Way Stretch Boxer Briefs

4-Way Stretch Boxer Briefs

Work to workout to lights out

Soft, Lounging, Relaxed Comfort

PAIROFTHIEVES.COM

Free shipping, free returns

Shop the Drawer
Format
Three-photo collage
Persona
Guys who want one brand from morning to bedtime
Reason to buy
Free shipping and returns
Funnel stage
Top of funnel
Product
Ready For Everything Classic Fit Crew Neck Tee
Lands on
Landing page

Why it should work. The collage shows range across tee, shorts and underwear in one frame.

Tests. Whether range-of-day messaging beats single-product creative at the top of the funnel.

Pair of Thieves

Sponsored · Exhibit 06 · Guarantee Bear Photo

Pull a pair on. There is a 101 day guarantee behind us.

Superiair Boxer Briefs (3-Pack) are feather-light and fiercely durable, built with Stay-Fab fabrics that hold their color wash after wash. Three pairs in the pack, and a 101 day guarantee behind them. Float on.

Last long and float on.

Claim to confirm with brand: Guarantee terms to confirm with brand

Superiair Boxer Briefs (3-Pack)
101 day guarantee

Try the pair. 101 day guarantee.

PAIROFTHIEVES.COM

A 101 day guarantee

Try a Pair
Format
Full-bleed photo
Persona
Skeptics who have been burned by underwear that fades
Reason to buy
Day guarantee
Funnel stage
Bottom of funnel
Product
Superiair Boxer Briefs (3-Pack)
Lands on
Landing page

Why it should work. A guarantee removes the last objection for people already considering a pack.

Tests. Whether the guarantee seal lifts conversion for retargeted visitors.

Pair of Thieves

Sponsored · Native 01 · Phone Notes Checklist

Sunday notes app: three things I want from underwear.

Stretchy for work, breathable for active days, soft for lounging. SuperFit Mesh Boxer Briefs (2-Pack) is the pair rated 4.8 out of 5 stars across 8,406 reviews. It ticks the list, so it stays on the list.

Add to cart before you forget. Again.

SuperFit Mesh Boxer Briefs (2-Pack)

Notes

Notes to self: buy the mesh

  • Stretchy for work
  • Breathable for active days
  • Soft for lounging
  • Rated 4.8 out of 5 stars

PAIROFTHIEVES.COM

4.8 stars from 8,406 reviews

Shop SuperFit Mesh
Format
Notes app over product photo
Persona
Guys who keep a running list for everything
Reason to buy
Rated 4.8 stars
Funnel stage
Middle of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. A notes-app screenshot reads like a person, not an ad.

Tests. Whether native list creative earns more saves than a product shot.

Pair of Thieves

Sponsored · Native 02 · Group Chat Reply

Dave: which boxer briefs are you in? Mine feel like a swamp.

Reply: SuperFit Mesh Boxer Briefs (2-Pack). Rated 4.8 out of 5 stars across 8,406 reviews, with a fresh mesh fabric that is incredibly cooling and breathable. Send this to the friend who keeps complaining about the heat.

Forward it to the one who is sweating.

Dave

Which boxer briefs are you in?

SuperFit Mesh Boxer Briefs (2-Pack)

SuperFit Mesh. Rated 4.8 out of 5 stars.

Told you.

PAIROFTHIEVES.COM

Send this to a friend

Shop the Pair
Format
Message thread with photo
Persona
Friends who trade gear tips in a group chat
Reason to buy
Rated 4.8 stars
Funnel stage
Middle of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. A recommendation thread is how this product actually spreads.

Tests. Whether a chat format drives shares and tags.

Pair of Thieves

Sponsored · Native 03 · Mesh Or Sport Poll

Poll time: fresh mesh or air vents?

SuperFit Mesh has a fresh mesh fabric that is incredibly cooling and breathable. SuperFit Sport has a contoured pouch and air vents for your hot spots. Both come as a 2-Pack. Vote, then pick the pair that fits your week.

Vote with your next order.

SuperFit Mesh
SuperFit Sport

Mesh or Sport? Vote now

SuperFit MeshSuperFit Sport

PAIROFTHIEVES.COM

Mesh or Sport: you pick

Pick Your Pair
Format
Stories poll
Persona
Undecided shoppers choosing between two SuperFit lines
Reason to buy
Cooling mesh fabric
Funnel stage
Top of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. A poll invites a choice, which teaches the two lines at once.

Tests. Which SuperFit line draws more votes and clicks.

Pair of Thieves

Sponsored · Native 04 · Saturday Camera Roll

Camera roll, Saturday morning: the shorts say it all.

SuperSoft Lounge Shorts in plaid. Made of cotton (60%), modal (36%), and spandex (4%). Cozy enough that the plan for the day is none. Free shipping and free returns on the best men’s apparel, so adding a pair takes no effort.

Save this one for your next lazy day.

SuperSoft Lounge Shorts
RecentsSaturday
morning
Edit

Saturday morning, plaid shorts

PAIROFTHIEVES.COM

Plaid SuperSoft Lounge Shorts

Shop Shorts
Format
Camera-roll share
Persona
Weekend loungers who live in shorts
Reason to buy
Free shipping and returns
Funnel stage
Top of funnel
Product
SuperSoft Lounge Shorts
Lands on
Landing page

Why it should work. A camera-roll share looks like a friend's photo, not a campaign.

Tests. Whether a lounge product works as a casual native post.

Pair of Thieves

Sponsored · Native 05 · Everyday Essential List

Work bag checklist, Monday morning.

Stretchy, work or school, everyday essential: that is how 4-Way Stretch Performance Stretch Boxer Briefs (3-Pack) are listed, and the checklist agrees. Rated 4.6 out of 5 stars from 890 reviews, with three pairs in each pack.

Tick it off. Order the pack.

4-Way Stretch Performance Stretch Boxer Briefs (3-Pack)

Notes

Checklist: stretch, comfort, repeat

  • Stretchy
  • Work / School
  • Everyday essential
  • Rated 4.6 out of 5 stars

PAIROFTHIEVES.COM

The everyday essential pack

Add to Cart
Format
Notes app over product photo
Persona
Commuters and students who want one dependable pair
Reason to buy
Rated 4.8 stars
Funnel stage
Middle of funnel
Product
4-Way Stretch Performance Stretch Boxer Briefs (3-Pack)
Lands on
Landing page

Why it should work. Uses the brand's own descriptors as a personal checklist.

Tests. Whether a work-day framing opens a new audience.

Pair of Thieves

Sponsored · Exhibit 07 · Giving Back Menu

We donated over $175k to partner charities.

Donated over $175k to partner charities including The Trevor Project, Baby2Baby and Bring Change to Mind. We are also on track to donate 4 Million pairs of socks to those in need. SuperFit Pouch Boxer Briefs (2-Pack) come from the same brand.

Wear something that gives back.

Over $175k to partner charities

SuperFit Pouch Boxer Briefs (2-Pack)

  • Donated over $175k to partner charities
  • The Trevor Project
  • Baby2Baby
  • Bring Change to Mind
SuperFit Pouch Boxer Briefs (2-Pack)

PAIROFTHIEVES.COM

Over $175k donated

Meet the Brand
Format
Menu-card split, product photo
Persona
Shoppers who care where their money goes
Reason to buy
Charity giving
Funnel stage
Top of funnel
Product
SuperFit Pouch Boxer Briefs (2-Pack)
Lands on
Landing page

Why it should work. Giving is a real, specific part of the brand and gives a values-led shopper a reason to look.

Tests. Whether a values message reaches a different audience than product ads.

Pair of Thieves

Sponsored · Meme 01 · Pilly Versus Stay-Fab

Pilly, fuzzy, faded. Or Stay-Fab.

Superiair Boxer Briefs (3-Pack) are feather-light and fiercely durable. Stay-Fab fabrics hold their beautiful color wash after wash, resist abrasion, and won’t get pilly or fuzzy. Last long and float on.

Float on. Three pairs per pack.

Pilly out. Stay-Fab in.

Drake Hotline Bling meme about Pair of Thieves

Underwear that gets pilly and fuzzy

Stay-Fab fabrics that won’t get pilly or fuzzy

Pair of Thieves

PAIROFTHIEVES.COM

Won’t get pilly or fuzzy

Shop Superiair
Format
Meme template, product swapped in
Persona
Guys tired of underwear that fades in the wash
Reason to buy
Light yet durable
Funnel stage
Top of funnel
Product
Superiair Boxer Briefs (3-Pack)
Lands on
Landing page

Pair of Thieves

Sponsored · Meme 02 · Old Drawer Betrayal

Me, eyeing a cooling pair while the old ones watch.

SuperFit Mesh Boxer Briefs (2-Pack) have a fresh mesh fabric that is incredibly cooling and breathable. The old drawer is on notice. Rated 4.8 out of 5 stars across 8,406 reviews, so the new pair has receipts.

Be a little disloyal to your old boxers.

Sorry, old boxers

Distracted Boyfriend meme about Pair of Thieves

SuperFit Mesh Boxer Briefs

Me, a loyal customer

My old sweaty boxers

Pair of Thieves

PAIROFTHIEVES.COM

Meet the cooling mesh pair

Switch Pairs
Format
Meme template, product swapped in
Persona
Loyal wearers of the same old boxers
Reason to buy
Cooling mesh fabric
Funnel stage
Top of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Pair of Thieves

Sponsored · Meme 03 · Refill Or Save

Remember to reorder, or save 15% on every order?

Subscribe and save 15%: it is 15% off every order, shipped every 30 days, every 60 days or every 90 days. Put SuperFit Mesh Boxer Briefs (2-Pack) on repeat and stop thinking about it.

Pick the button that saves you money.

Claim to confirm with brand: Subscription terms to confirm with brand

Reorder button or save button

Two Buttons meme about Pair of Thieves

Reorder when I remember

Save 15% on every order

Me, out of clean underwear again

Pair of Thieves

PAIROFTHIEVES.COM

Subscribe, save, repeat

Subscribe Now
Format
Meme template, product swapped in
Persona
Guys who always run out of clean pairs
Reason to buy
Subscription savings
Funnel stage
Bottom of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Pair of Thieves

Sponsored · Meme 04 · Free Shipping Brain

Four levels of shopping. Only one has free returns.

Free shipping and free returns on the best men’s apparel. The Ready For Everything Classic Fit Crew Neck Tee is soft, lounging, relaxed comfort, and it reaches you without a shipping bill. Your wallet hit the final level.

Get to the final level.

Brain level: free shipping

Expanding Brain meme about Pair of Thieves

Paying for shipping

Paying for returns

Free shipping and free returns

Ready for everything

Pair of Thieves

PAIROFTHIEVES.COM

Shipping and returns on us

Shop Tees
Format
Meme template, product swapped in
Persona
Online shoppers who hate shipping fees
Reason to buy
Free shipping and returns
Funnel stage
Middle of funnel
Product
Ready For Everything Classic Fit Crew Neck Tee
Lands on
Landing page

Pair of Thieves

Sponsored · Meme 05 · Change My Mind

Change my mind: 8,406 reviews is a lot of opinions.

SuperFit Mesh Boxer Briefs (2-Pack) are rated 4.8 out of 5 stars across 8,406 reviews, and 96% would recommend these products. A fresh mesh fabric that is incredibly cooling and breathable. Go ahead, find a flaw.

Argue with the reviews, not with us.

8,406 reviews can’t be wrong

Change My Mind meme about Pair of Thieves

8,406 reviews say SuperFit Mesh is the one

Pair of Thieves

PAIROFTHIEVES.COM

96% would recommend

Read the Reviews
Format
Meme template, product swapped in
Persona
Skeptics who trust review counts over ad copy
Reason to buy
Rated 4.8 stars
Funnel stage
Middle of funnel
Product
SuperFit Mesh Boxer Briefs (2-Pack)
Lands on
Landing page

Pair of Thieves

Sponsored · Meme 06 · Vents Are Fancy

Regular boxer briefs, meet the upgrade with air vents.

Plain boxer briefs just sit there. SuperFit Sport Boxer Briefs (2-Pack) come with a contoured pouch and air vents for your hot spots, and a pouch mesh of Polyester 100%. Stay cool, play cool.

Dress up your gym drawer.

Plain versus refined

Tuxedo Winnie The Pooh meme about Pair of Thieves

Normal boxer briefs

Contoured pouch and air vents for your hot spots

Pair of Thieves

PAIROFTHIEVES.COM

Contoured pouch, air vents

Upgrade Your Pair
Format
Meme template, product swapped in
Persona
Gym-goers who treat underwear as gear
Reason to buy
Cooling mesh fabric
Funnel stage
Middle of funnel
Product
SuperFit Sport Boxer Briefs (2-Pack)
Lands on
Landing page

Photography and product names belong to Pair of Thieves. Every ad lands on a page in this package. Memes use real, recognizable templates with Pair of Thieves product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.